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A framework of cutting-edge market analytics that provide strategic and tactical insights to address complex business questions.  Our offerings include:

      ✵   Brand Strategy and Life Cycle Management

      ✵   Defining, Sizing and Forecasting Markets

      ✵   Product Profile and Label Optimization

      ✵   Segmentation and Market Mapping

      ✵   Defining the Buying Pathway/Patient Journey

      ✵   Barriers, Drivers and Leverage Points

      ✵   Branding, Positioning, Message Development and Pricing

      ✵   Wargaming / Competitive Workshops

      ✵   Leading Indicators, Key Performance Indicators and Dashboards

      ✵   Development of the following plans:

              ✵ Business Plans

              ✵ Marketing Plans

              ✵ Market Research Plans

              ✵ Market Development Plans

              ✵ Communication Plans

              ✵ Launch Readiness Plans

              ✵ Non-Personal Promotion Plans